Pacing up and down
the dairy aisle, searching
for Weight Watchers Yogurt-
I had all but given up,
despite the 5 pounds I gained
last week in Vermont.
Packaging is shorthand-
“fyi” has been joined
by “lol”, and “KFC”,
and the almighty “M”-
do you need eight more letters,
or a Happy Meal with that?
We are advised against judging
a book by its cover, with self righteous
warning labels stamped on with a wink-
It’s been over thirty years since my uprising
against educational idolatry. “A” grades glittered
like a Golden Calf, coveted by wayward
worshippers as a true sign of learning
I would force feed 20 or thirty
Yiddish words into my brain,
for successful regurgitation
on weekly tests-
I gained high marks, but lost the words-
Brain atrophy was an educational
hazard, in learners unable to disable
the valve to their thinking.
Determined to stem the ravages
of academic bulimia, I began
a movement to occupy
I sat for Mrs. Grumberg’s Yiddish dicte
defiantly unprepared, slinging Yiddish
letters together in phonetic harmony-
Sometimes you have to take a stand.
I finally found the yogurt, -
with its reassuring Green banner
“New Look Same Great Taste!”
Who made the decision to change the look?
Who did they have to convince? I mean
there are real fucking problems in the world
like childhood obesity.
Innocent lives threatened daily
by narcissistic grown ups
and their malignant
Who persuaded Weight Watchers
to spend- How much money was it?-
on a redesign!?-